Volkswagen wanted to showcase the advanced technologies that are invisible to the naked eye in the new Passat.
It analyses and reacts to real-world conditions at the speed of silicon. Our campaign turned actual LIDAR and RADAR scans into a visual experience for our TV campaign, revealing just how smart the Passat really is beneath its sleek exterior. All while retaining Volkswagen's familiar tone of voice. Produced by Marshmallow Laser Feast and brilliantly directed by the amazing Barney Steel.