INVISIBLE MADE VISIBLE
The new Passat comes with a lot of clever and useful technologies, but most of them are invisible to the naked eye and drivers will only ever see them in action when something goes wrong.
The new Passat analyses and reacts to real world conditions just like drivers do, only much faster. It's almost like it's alive and more than just another car on the road.
We created a campaign by taking actual LIDAR data of the car and translating it into a visual world that the viewer can understand, making them realise how advanced the new Passat truly is.