THE JOY OF MOVEMENT

We brought Voltaren’s new brand platform (The Joy of Movement) to life for TV and social in an authentic way for the US and Europe. Arthritis relief isn’t just about movement, it’s about living fully again in ways unique to each person. We shot and produced a series of short-form films celebrating what regained mobility means to everyone on a personal level, from musicians to soup kitchen volunteers to grandma shooting hoops. We delivered over 60+ assets for multiple platforms, directed brilliantly by the amazing Andrew Lang.