THE JOY OF MOVEMENT
We were tasked with landing Voltaren’s new brand campaign ‘The Joy of Movement’ across social. In the most authentic way possible we needed to demonstrate exactly what that could mean for our Europe/US audience.
Arthritis pain relief is about more than just movement. It’s about being able to live your life to the fullest again, in a way that is unique to each individual.
We shot a series of short form films celebrating what that newfound mobility meant to a refreshing range of people on a human level. From musicians to soup kitchen volunteers to grandma shooting some hoops, we delivered the impossible across some 60+ assets spanning multiple platforms.