Ramadan is marked by fasting and shared meals, yet around 25% of food is wasted. It's a bit at odds with the spirit of the month. Most anti–food waste campaigns ask people to buy and eat less. We turned the problem into a solution by creating a bespoke 3/4 Pizza Box, removing a quarter of the pizza and its box to eliminate the bit that would otherwise go to waste. We also donated 25% of the price of each pizza  to Red Crescent, helping those in need and making it a meaningful way to celebrate Ramadan. Our small packaging idea went viral and has won us some shiny trophies at numerous award shows like Dubai Lynx, Ad Stars, Cresta, Effies, Loeries, and more.