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NATURE'S HAD ENOUGH
OCEANS
PROBLEM
One very vocal category in the fight against plastic pollution is the toilet roll industry, where most of them claim to be made from ecologically conscious materials. Except when it comes to the plastic packaging...
INSIGHT
We've all seen the horrific photos of aquatic life in distress by all the plastic that ends up tangled around their beaks and fins. But what if we could give them a voice and fight back against all this plastic?
IDEA
We created a humorous brand campaign idea that revolves around nature fighting back, having had enough of us not using plastic free toilet paper.
30S Online Advert
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