JUST A LIDL BIT

LIDL

PROBLEM

Lidl needed something exciting for their new Coupon Plus loyalty app.

Something with cut-through potential that sticks around in people's minds long after the campaign has aired.

INSIGHT

Lidl's always offering "just a little bit more" than their competitors...which coincidentally also happens to be the lyrics to a classic 90s earworm.

IDEA

We created a campaign using the unforgettable Gina G smash hit "Ooh Aah Just a Little Bit" that ties perfectly into Lidl's messaging of getting a little bit more for a little bit less.

TVC

TVC CUTDOWN

RADIO

26-09-24 Lidl Plus October 20s Radio Rev Mix - Phase 1 - Not To SpecArtist Name

00:00 / 00:20

DIGITAL DISPLAY

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PRINT