We created an epic social launch campaign for Season 2 of the super popular LEGO DreamZzzz TV show, packed with new adventures and dreamcrafted creatures. With the arrival of the Never Witch (a memory-stealing villain who doom-domes entire dream worlds) we let her take control. She hijacked the rollout, corrupting posts, captions and influencer VODs in real time, turning the entire campaign into a cross-platform takeover where the villain didn’t just appear in the content. She invaded it in classic supervillain fashion. Mwuahahahaa!