I'M FINE

DOVE SELF-ESTEEM PROJECT

PROBLEM

We needed to raise awareness amongst parents for the Dove Self-Esteem Project, which helps children deal with their problems at school and on social media.

INSIGHT

The last thing kids want to talk about when they get home are the problems they have to deal with at school. From bullying, low self-esteem, and body image issues amplified by social media, there are many things they won't tell their parents about.

IDEA

We gave parents a glimpse into how their kids really feel when they say "I'm fine" in an engaging way with the help of cartoons, garnering over 40 million views on YouTube.

I'M FINE

DOVE SELF-ESTEEM PROJECT

PROBLEM

INSIGHT

IDEA

I'M FINE TV 60' (US)

I'M FINE TV 60' (BRAZIL)

I'M FINE TV 60' (MEXICO)

I'M FINE TV 60' (FRANCE)

I'M FINE 15' (US)

I'M FINE 7'(US )

I'M FINE 7'(BRAZIL)

I'M FINE 7'(MEXICO)

I'M FINE 7'(FRANCE)