DOVE SELF-ESTEEM PROJECT
We needed to raise awareness amongst parents for the Dove Self-Esteem Project, which helps children deal with their problems at school and on social media.
The last thing kids want to talk about when they get home are the problems they have to deal with at school. From bullying, low self-esteem, and body image issues amplified by social media, there are many things they won't tell their parents about.
We gave parents a glimpse into how their kids really feel when they say "I'm fine" in an engaging way with the help of cartoons, garnering over 40 million views on YouTube.