THE NEW E:NY1 - STILL A HONDA

HONDA - PITCH

PROBLEM

With the advent of electric cars, drivers have to understand a whole new set of specs like range and charge time. This made purchase decisions mostly about numbers instead of what it actually feels like to drive one.

INSIGHT

At the end of the day a Honda is still a Honda, regardless of what's under its bonnet. All the engineering knowledge and experience that's been accumulated over many decades is still present in it today.

IDEA

We created a pitch-winning campaign that sells people on a Honda that happens to be electric, instead of an electric car that's a Honda. This means it's still a joy to drive. Still comes with all the clever features. And is still powered by dreams.

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