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BATTLE OF THE BOX SETS
SKY
PROBLEM
Game of Thrones is undeniably one of the most popular shows on Earth, but with 50 hours of drama to catch up on before the start of season 7, there’s an overwhelming barrier for those intending to begin watching.
INSIGHT
Most of us start new TV shows on recommendation from our friends,
family and word of mouth.
IDEA
We created a campaign harnessing the power of passionate GoT fans and tip newbies over the edge to ‘surrender’ to Game of thrones.
GAME OF THRONES BOX SETS CAMPAIGN
OOH TUBE POSTERS
PRESS WRAP-AROUNDS
PRESS ADS
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