LIVE LIFE TO THE FULLEST
How can FWD Insurance stand apart from other APAC insurers in an industry known for being confusing, slow to act, and difficult to deal with?
The youthful audience across Asia are fast-learning, quick-thinking early adopters who like to challenge the norm and think different unlike generations past.
We created a campaign built around the idea of positive thinking. Each film has a stand alone narrative where a negative is flipped into a positive by thinking creatively. This positioned FWD as forward thinking disruptors, aligning them with their contemporary audience.