Dove is not a very appealing brand for a younger audience, whose attention is hard to grab. We needed to challenge their preconceptions of how they perceive Dove as a brand and how it can make showers more fun.
The process of showering isn't all that fun and most of us do it with military precision. In and out in 5 minutes.
We created a fun, new and dynamic visual aesthetic for Dove that will make the product stand out for our younger audience to encourage to try it themselves.