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SHOWER MOUSSE
DOVE
PROBLEM
Dove is not a very appealing brand for a younger audience, whose attention is hard to grab. We needed to challenge their preconceptions of how they perceive Dove as a brand and how it can make showers more fun.
INSIGHT
The process of showering isn't all that fun and most of us do it with military precision. In and out in 5 minutes.
IDEA
We created a fun, new and dynamic visual aesthetic for Dove that will make the product stand out for our younger audience to encourage to try it themselves.
DOVE SHOWER MOUSSE TVC (EU 30')
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