Dove needed a fresh and authentic way to communicate the feeling that well cared for underarms can give, while staying true to their brand values in markets around the world. This meant no models, no CGI, no fake anything.
When you feel great in your body, it shows. You’re more expressive, more joyful, more engaged and spontaneous.
We shot a series of ads that depict this newfound confidence and what it means to women from around the world. From a simple chat with a friend in the cafe around the corner, to a classroom, or simply just relaxing on the beach. They all exude the confidence that only Dove deodorants can give.